Amplify

Amplify is billed as the largest free Christian music festival in the United States, held each year at Holland Chapel Baptist Church in Benton, Arkansas since 2012. Organized by evangelist Nick Hall's Pulse Evangelism, the two-day, admission-free event pairs sets from contemporary worship, CCM and Christian hip-hop artists with evangelism-training breakouts and a Gospel message, drawing tens of thousands of attendees from across the country to a 20-acre grass field just off I-30.

Admission is free, but registration is required, and 2027 tickets are listed as coming soon. Registration invites optional donations, and artist meet-and-greets are sold separately as add-ons. In 2026 gates opened at 3 PM on Friday and 1 PM on Saturday at 15523 I-30 in Benton. Between sets there is a kids and family zone and food vendors, and evangelism training breakout sessions run alongside the music and Nick Hall's Gospel message.

Amplify suits Christian music fans, church groups and families, since it is free and includes a kids and family zone. It is an explicitly evangelistic event: each day includes a Gospel message from Nick Hall and training in sharing the faith, so those looking only for a concert should expect that programming. Styles span worship, country and hip-hop, and the setting is a large outdoor grass field.

Attendees consistently describe the shared worship atmosphere as the festival's biggest draw, with the crowd's sense of collective praise cited as reaching even those standing far from the stage. Repeat attendance is common, with reviewers describing returning year after year and bringing along parents or other family members. Community feedback on the festival's own social channels runs overwhelmingly positive, with the large majority of reviewers recommending the event to others.

The most recent edition ran June 12-13, 2026 at Holland Chapel Baptist Church, with organizers projecting a turnout in the tens of thousands across the two days. The lineup was headlined by Phil Wickham, Matthew West, Ben Fuller, Micah Tyler, Hulvey, Crutchfield and NLC Worship alongside Nick Hall's Gospel message, supported by hundreds of local volunteers. As in prior years, organizers ran a cooling tent and had first responders on-site for the outdoor, grass-field setting; no significant incidents or complaints surfaced in local coverage of the weekend.