Groove Cruise

Groove Cruise is a multi-day electronic-dance-music festival held entirely aboard a cruise ship that sails round-trip from Miami. Produced by Whet Travel and founded by Jason Beukema in 2004, it pioneered the 'floating festival' model, pairing 24/7 programming across multiple stages with elaborate daytime and nighttime costume themes, island beach stops and onboard activities. The 2027 'Oasis Realm' edition is a four-night sailing aboard Royal Caribbean's Allure of the Seas

Attendees repeatedly describe Groove Cruise as a tight-knit community, often calling themselves the 'GCFam' and singling out how welcoming and friendly the crowd is, the round-the-clock non-stop programming, and the coordinated costume themes. Many note the convenience of having food, showers, a private room and pools all a short walk from the dance floors, letting them rest and rejoin the party at will

The most recently held sailing, Groove Cruise Miami 2026, took place in January 2026 and was documented as another sold-out, marathon four-day experience. Attendees describe an older, notably friendly crowd, strong stage production and near-constant programming that leaves little time to sleep, with the costume themes and onboard community central to the appeal